Three-year-old startup NICKL, maker of news subscription bundling service NICKL Pass, has learned to strike while the iron is hot.

While other startups have struggled to deal with how the coronavirus pandemic will affect their business model, founder and CEO Sumorwuo Zaza told Technical.ly that the now-five-person full-time team (and a handful of part-timers) was growing steadily anyway.

Last year, the company participated in the LIFT Labs Accelerator where it heard from Comcast employees that there wasn’t a great way for teams of employees to share a subscription to news outlets. The team pivoted to address that concern, as well as officially moved operations from Brooklyn to Philadelphia.

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