In 1994, Viacom bought 50.1% of Paramount Pictures for $9.8 billion, valuing Paramount at approximately $19.2 billion. Today, ViacomCBS’ market value is $10.7 billion, which is less than the entire Paramount division it purchased 26 years ago.
To say that ViacomCBS (VIAC) is undervalued is an understatement. The company’s stock is trading at 3 times earnings (P/E). Its price-to-book ratio (P/B) is 0.81, and the PEG (price/earnings-growth) ratio is 0.4. At $17.45 per share, the stock is 67% below its 52-week high of $53.71 per share.
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