Successful startups are ones that have a strong understanding and game plan for the problem they’ve set out to solve — whether we’re in the middle of a pandemic or not, according to Dreamit Ventures Managing Partner Darren Sandberg.

It’s what he calls “the 4 a.m. problem” — the problem that customers lay awake in the middle of the night thinking about solving.

While circumstances are challenging for startups right now that may be trying to pivot their business model to a coronavirus-related solution or struggling to fundraise, VCs will still be looking for the same three factors when deciding whether to invest in a company, Sandberg told Technical.ly.

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