The last time Stix cofounder Cynthia Plotch bought a pregnancy test, she ran into her boyfriend’s mom.

Cofounder Jamie Norwood had a cashier sarcastically wish her luck.

The pair knew they weren’t alone in these uncomfortable experiences, so in early 2019, they launched Stix, a pregnancy and fertility startup that ships tests directly to a customer’s house and offers a subscription service.

“We started the company after having some pretty terrible experiences buying those products,” Plotch said. “And now, more than ever, access to women’s healthcare is so important and it’s being limited across the country.”

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