HACKETTSTOWN, N.J. & STAMFORD, Conn.--(BUSINESS WIRE)--Mars, Incorporated and WWE (NYSE: WWE) today announced an expansion of their long-standing partnership for 2020 in which SNICKERS will once again serve as the exclusive presenting partner of WrestleMania, one of the largest sports and entertainment events in the world. The partnership marks the brand’s fifth consecutive year as presenting sponsor of WrestleMania, which takes place Sunday, April 5, 2020, at Raymond James Stadium in Tampa, Florida, and will stream live around the world at 7 p.m. Eastern on WWE Network, WWE’s award-winning streaming service.
The expanded partnership will include three pieces of custom creative featuring WWE Superstars promoting the new SNICKERS “Fix the World” campaign. In the videos, the Superstars find their unique daily annoyances are solved after SNICKERS has fixed the world. The spots will air in WWE’s flagship TV programs beginning March 23 on “Monday Night Raw” on USA Network and March 27 during “Friday Night SmackDown” on FOX. The third spot will air during WrestleMania on WWE Network.
“Our partnership has historically shown the power of SNICKERS to satisfy when WWE Superstars are hungry, and now we’re taking it to the next level by fixing things in their daily lives that are out of sorts,” said Josh Olken, Brand Director, SNICKERS. “We’re excited to be back for the fifth year as the presenting sponsor of Wrestlemania as we find new and relevant ways to provide satisfaction to the WWE’s passionate fan base.”
“We are proud to partner with Mars Wrigley for the fifth consecutive year and incorporate WWE Superstars’ larger-than-life personalities into the next evolution of the popular SNICKERS campaign,” said John Brody, WWE Executive Vice President, Global Head of Sales & Partnerships. “Our long-term partnership illustrates WWE’s unique ability to connect with fans across our global platforms and deliver valuable exposure for blue-chip brands.”
The partnership includes SNICKERS brand presence at WrestleMania Axxess, WWE’s five-day, interactive fan festival at the Tampa Convention Center, plus custom digital and social content sponsorships on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel and No. 5 most-viewed channel in the world. SNICKERS will also serve as a promotional partner of WWE’s “Extreme Rules” pay-per-view event in July 2020, and for the third consecutive year will be supported by a nationwide retail program available at all Dollar General stores to support the sale of co-branded WWE SNICKERS bars. The bars will be available mid-March through mid-April, while supplies last.
WWE’s expanded partnership with Mars will also highlight SKITTLES® as the presenting partner of WWE’s “Hell in a Cell” pay-per-view event in October 2020. SKITTLES will be prominently featured as part of cross-platform media assets promoting “Hell in a Cell” and will collaborate with WWE on production of a co-branded custom integration that will air in the telecast. Additional partnership activations will be unveiled in the coming months.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, we produce some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, IAMS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
