Logan Square-based home cleaning products company Dropps today announced a $10 million investment from U.K.-based fund The Craftory.

The direct-to-consumer brand aims to reduce waste in the home products space by eliminating plastic packaging, and in 2017, began shipping directly to customers, instead of stocking products in big-box stores.

Philly native Jonathan Propper founded the company in 2006, and its claim to fame is that it created the first laundry detergent pod (long before people started eating them for internet fame) in response to wanting to reduce single-use plastic packaging.

READ FULL ARTICLE HERE