As I am writing this article, I’m putting the final touches on closing down Vetd, a business I started with my cofounder Zach Shapiro two years ago.

For as long as I can remember, I had the itch to start my own company. Two years ago, I took the plunge to quit my job at Sidecar to open Vetd, a company that I hoped would change the way people buy and sell enterprise software. For two years I had a sporadic salary, pitched dozens of investors (mostly unsuccessfully) from Philadelphia to San Francisco, stayed in some less than desirable motels, and learned lessons big and small.

Would I advise other want-to-be entrepreneurs to take such a risky plunge? Absolutely, and I would tell them to do it in Philly.

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