We’ve all been there: You’re standing in the grocery store with a basket full of items, scrolling through a recipe you found to figure out if you need red onions or shallots for your soup.

The author of the recipe post is going on and on about their childhood memories of this dish and how their spouse and children love it so, so much. But you just need to know which freaking onions to buy.

“I’m standing there, scrolling through my phone, and I just keep hitting these pop-up ads,” Doylestown-based developer Joe Cotellese said of his new app, ClipDish. “I really thought to myself, there’s got to be an easier way. That’s when I realized this is the core problem we’re trying to solve.”

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