National health insurance provider Independence Blue Cross (IBX) has unveiled its latest locally focused innovation project: the Center of Innovation, a physical space meant to engage both its own employees and the public.

The two-story, coworking-like space inside IBX’s headquarters at 1901 Market St. — an area which, as Chamber of Commerce for Greater Philadelphia President and CEO Rob Wonderling mentioned in a speech at the launch event Thursday morning, was considered a “ghost town” in the 1980s and ’90s — features open lounge areas, meeting rooms, standing desks, a cafe, a pitch room and a game room; walls are lined with greenery, vibrant colors and geometric shapes.

A spokesperson for the company said the first floor of the center — or the 13th floor of the building — is for community and business partners, IBX customers and employees, and health care professionals to host events and meetings. IBX’s innovation team will also host design-thinking workshops and human-centered innovation training. The 14th floor is meant for internal use.

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