When your future employees arrive at your careers page, they’ve come because they’re excited about your product, or they’ve heard about how great your team is. Or maybe they’ve just stumbled upon it because the name sounded cool and you have a great logo.

Whatever the case is, your relationship with them starts right then and there.

During her own job search last summer, SmartLogic Director of Marketing Rose Burt of Baltimore saw many different signals for diversity and inclusion, and they all started at that first visit to the company’s About Us page.

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