Or at least that’s the way it’s supposed to go. The healthiest kind of growth is for these little bands of founders and early employees to go out to the market and convince others that they have a better, faster or cheaper alternative to something else out there. Along the way they’re meant to hire human beings who should pay taxes which can pay for things like schools and roads and parks that make good places great. This, in turn, is meant to make it easier for companies to attract from a farther, broader pool of talent, thus fueling ever more competitive environments.

When an ambitious founder is starting their tiny company, they might choose to locate near an investor that has offered an infusion of capital, or a mentor who offers unique insight or, if they’re really looking to the future, they might consider where they could hire a bunch of smart employees at a premium. But, really, that unit they most need is customers.

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