Nobody would challenge the idea that Amplify Philly is an eclectic coalition. Organizers pride themselves on it.

For the second year, that coalition rented out a popular bar in Austin during the technology portion of SXSW, the 30-year-old music festival turned hipster World’s Fair.

More than 75,000 people descend on Austin — a Texan boomtown that has nearly doubled in population since 1990 — each March to attend this sprawling creative conference that grew out of a music festival. (The adjacent music fest is still larger, with double the number of attendees following the close of the tech-minded Interactive conference.) Beyond the traditional conference sessions that take place inside the city’s convention center and nearby hotels, SXSW says more than 700 official after-parties and special events take place.

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