This Jefferson ER Doc Says ‘Making People Healthier is a Creative Pursuit’

The systemic problems of healthcare delivery in 2019 should be addressed by borrowing a page from the design world.

That’s been a central theme in Dr. Bon Ku’s career, both in his role as a practicing emergency medicine physician and as assistant dean for health and design at Philly’s Thomas Jefferson University. Earlier this month in Singapore, at the 2019 Fortune Brainstorm Design, Ku once again stumped for the potential of design in healthcare.

“Like all of us in this room I believe that good design is good business, but I also believe that good design is good medicine,” Ku said. “We can make healthcare better by design.”

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