By Opening Day on April 4, a total of 25 Minor League Baseball stadiums will light up with a digital ad network powered by a Doylestown company called ISM Connect.

The company, which focuses on digital fan engagement, is powering the Allegiant Airline Network, a setup of around 15 screens that will allow teams to manage targeted marketing and custom branded content to some 50 million spectators.

“The Allegiant Airline Network creates a compelling opportunity for brands and sponsors to reach a geographically diverse set of passionate local baseball fans,” said Kent Heyman, CEO of ISM Connect. “Minor League Baseball consistently ranks as the most family-friendly sport in America, and the Allegiant Airline Network will modernize the fan experience at local parks. As a proud partner of Minor League Baseball, ISM Connect is excited to bring its innovative solutions to millions of fans who will experience the Network.”

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