Kraft Heinz: Buy Or Sell?

Summary

  • KHC is down nearly 30 percent.
  • Kraft Heinz announced an SEC investigation, missed both top- and bottom-line estimates, slashed its dividend, and recorded a major impairment charge. Can you spell kitchen-sink?
  • Should investors double down or run for the hills?
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As of noon Eastern, The Kraft Heinz Company (KHC) was down 28 percent after announcing Q4 2018 financial results.

What Happened?

The company made four key announcements, in order of importance:

  1. disclosed it received a subpoena from the Securities and Exchange Commission on its accounting policies and internal controls in October
  2. missed on both top- and bottom-line analyst estimates for Q4 2018
  3. cut its dividend to 40 cents per share, a 36 percent decrease from its previous quarterly dividend of 62.5 cents per share
  4. recorded non-cash impairment charges of $15.4 billion

Let's dig in beyond the headlines.

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