Back when he worked in marketing for liquor brands and night life venues in the city, Tyrone Dixon — founder of marketing and social discovery company Live Philly — wondered why people kept having the same kind of plans on the weekends.

“Most of the time people really weren’t aware of things outside their own social group,” said Dixon. “People were really limited on how to experience the city.”

In 2017, his company got to work on a fix. It launched the first version of a mobile app called Let’s Live Philly, offering a curated list of events and things to do around Philly, from your more traditional live music venues and bars to more adventurous activities like an autocross-style driving experience where you can take a Ferrari for a fast spin.

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