South by Southwest 2019 (SXSW) is the first iteration of the Austin megaconference to take place since the conclusion of the Amazon HQ2 saga, which sent self-reflecting ripples through North America’s innovation corridors.

Joining a chorus of cities and countries vying for the spotlight at SXSW, Amplify Philly — the homegrown, collective effort to raise our city’s profile on the national sphere — is doubling down on its initiative of a “Philly house,” a local bar transformed into a Little Philly of sorts, where local tech and entrepreneurship staples will spend three days stumping for the City of Brotherly Love. Last year, the pop-up Philadelphia at SXSW18 had a successful proof of concept.

On the docket for this year are six Amplify Philly-hosted panels on the official SXSW schedule, ranging from art and films to internet of things and women in innovation. Some 24 speakers will raise the Philly flag during the event’s programming.

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