Expanding Bakery Chain Signs Long-Term Deal for First Retail Store in Harlem
Thor Equities Group, a global leader in urban real estate development, leasing and management, has leased 1,300 square feet at 17 West 125th Street in Central Harlem to Insomnia Cookies, company executives announced.
The expanding bakery chain signed a long-term deal to open its first store in Harlem on the ground level of the pre-war residential and retail building.
“We are pleased to welcome Insomnia Cookies to 17 West 125th Street in Central Harlem, which is continuing its transformation into a popular retail district as well as a world-class art, cultural and entertainment destination,” said Joseph Sitt, Chairman of Thor Equities Group.
Located between Fifth and Lenox Avenues, the five-story, 46,200-square foot elevator building contains 49 rental units including 34 one-bedroom apartments, 9 two-bedroom units, 1 three-bedroom residence, and 4 studio apartments.
The property features more than 9,000 square feet of retail space with 18-foot ceilings, and 115 feet of frontage along 125th Street. Additional tenants include Harlem Wine and Spirits, Buffalo Boss, and My Wellness Solutions.
A new Whole Foods Grocery is located one block from 17 West 125th Street, with a new Bed, Bath & Beyond and WeWork space directly adjacent to the property. The building is also near Shake Shack, TJ Maxx and American Eagle as well as popular local dining, cultural and entertainment attractions, and just steps from public transportation including the Lenox Avenue 2/3 subway station.
Thor Equities Group owns a number of additional properties in the area including 556-560 West 126th St., 215 West 116th St., 126 E. 126th St., 135 East 125th St., 526 West 11t1h St., and 98 Morningside Avenue.
About Thor Equities Group: Thor Equities Group is a leader in the development, leasing and management of commercial, residential, retail, hotel and mixed-use assets in premier urban locations worldwide. The company maximizes returns for investors by recognizing a property’s potential, reducing operating expenses, increasing tenant satisfaction, and leveraging market trends to maintain a long-term competitive edge. Thor Equities is also the exclusive representative of global retailers through Thor Retail Advisors, a premier leasing agent for marquee properties worldwide. For more information, visit www.thorequities.com.

