Domus, Inc., a full-service marketing communications agency, has been named public relations agency of record for The Rendell Center for Civics and Civic Engagement.
Founded in 2013 by former Pennsylvania Governor Edward G. Rendell and Senior Judge for the Third Circuit Court of Appeals Marjorie O. Rendell, The Rendell Center for Civics and Civics Engagement is committed to restoring and reinventing civic curricula in elementary schools, enabling students to learn and practice the knowledge and skills needed for effective active citizenship.
“There’s never been a better time – or a greater need – to reinforce the value of civics education and enable opportunities for civic engagement among the next generation of voters,” said Lisa Samara, CEO and President of Domus. “As the Rendell Center’s public relations partner, we will be responsible for effectively leveraging the current media and cultural climate – which is hyper-focused on political problems – to position the Center as part of the solution, providing the experience and resources that help produce well-informed, active and involved citizens.”
A 2017 Harvard Political Review article argues that the focus on STEM – science, technology, engineering, and math – has limited federal and state funding for civics education. Seeking to help fill that void that defunding has left, The Rendell Center offers three core initiatives: We the Civics Kids, a literacy-based mock trial for elementary school students; The Citizenship Challenge, an essay contest for 4th and 5th graders; and The Professional Development for Educators, a series of courses, workshops and webinars for K-8 teachers. As the Center’s PR agency of record, Domus will lead promotional efforts in support of all three initiatives across traditional and digital media channels.
Commenting on the appointment, Rendell Center Director Beth Specker said, “As an agency that combines breadth of marketing communications expertise with depth of civic commitment, Domus is ideally aligned with both our organizational mission and communications priorities.”
With its selection of Domus as its PR agency of record, The Rendell Center joins a client roster that includes a number of the nation’s best-known brands, including Merck, Lutron Electronics and Epson.
About the Rendell Center for Civics and Civic Engagement
The Rendell Center promotes civic education and engagement. To accomplish this, they offer opportunities for educators and students to develop the knowledge, practices and dispositions of engaged citizenship. For educators, they create curriculum content, pedagogical tools, and professional development experiences. The Rendell Center also provides to students of all ages and grade levels opportunities, events, and spaces for dialogue about and engagement with issues of citizenship and civics.
About Domus
Now in its 25th year, Philadelphia-based Domus, Inc. is a leading marketing and communications services agency and a diverse Women-Business Enterprise with clients throughout North America and around the globe. Domus' distinctive business model combines core in-house strategy and account teams with a nationwide network of talented specialists in a broad spectrum of industries to deliver what clients need in an ever-changing business environment. Domus offers everything that a global conglomerate agency has but with the quick-to-market capabilities and efficiency of an entrepreneur. Clients span the spectrum of technology, packaged goods, home furnishings, healthcare, hospitality, tourism, and gaming. Current clients include Merck, Diageo, DuPont, AIG, Lutron Electronics Co., Inc., The Ritz-Carlton Residences, Philadelphia, The Rendell Center for Civics and Civic Engagement, and Epson.
