Keynote speaker Martha Stewart, Social Media Expert Hootsuite & Self-Help Guru Tom Ferry Motivate Elliman Agents at Networking Event
On Monday, October 24th, Douglas Elliman, the fourth largest real estate company nationwide, kicked-off REiNVENT 2016, the firm’s three- day national sales and networking conference at the Borgata Hotel in Atlantic City. Chairman Howard M. Lorber and President/CEO Dottie Herman welcomed special guests – keynote speaker Martha Stewart, social media expert Hootsuite and self-help guru Tom Ferry to Atlantic City’s Borgata Hotel. More than 1,500 real estate professionals from the markets Douglas Elliman serves – New York City, Westchester, Long Island, the Hamptons, Connecticut, South Florida, Aspen and Los Angeles, were in attendance.
“REiNVENT is an excellent tool for retention,” said Lorber. “No other firm offers the unique networking opportunities, valuable business-development skills training, and the ability to cross-sell nationally and globally.” One of the tenets of Douglas Elliman is that through connecting agents in person, a strong referral system is established nationwide. Knight Frank, a strategic partner of Douglas Elliman, also participated in REiNVENT, further cementing the global working of both firms together.
“We invest in the careers of our Douglas Elliman agents by educating them with the latest in digital platforms, social networking, technology and coaching. REiNVENT is just one of the ways we create learning experiences at Douglas Elliman to ensure that our customers have the most educated and up-to-date brokers working for them,” added Herman. Education is our way to differentiate Douglas Elliman from other brokerages and we think we’ve been successful.”
A prelude to the event was the annual Ride to REiNVENT charity cycling event, with 61 riders traveling from Highlands, N.J. to Atlantic City, raising $200,000 for the anti-hunger nonprofit God’s Love We Deliver. During the conference, seminars were held on strategies, resource training and continuing education. Hootsuite held sessions on social media over a two-day period and Tom Ferry addressed his brand of success coaching to a fully-packed theatre of onlookers. Martha Stewart was the keynote speaker for REiNVENT and spoke of the importance of learning new things daily, and always reinventing oneself towards personal success. Evening events were lavish, with good food, entertainment and a convivial spirit, embodied by a Halloween gala on the last night and enjoyed by all.
“As a forward-focused firm, Douglas Elliman is always looking towards the latest technologies and sales techniques to enhance our brokers and our brand,” said Scott Durkin, the recently named COO of the company. “Real estate is a competitive business, and we work hard to recruit the best – and keep the best -- in order to better serve our clients and the real estate community.”
About Douglas Elliman Real Estate
Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the fourth largest residential real estate company nationwide. With more than 6,000 agents, the company operates 85 offices in New York City, Long Island, the Hamptons, the North Fork, Westchester/Putnam, Greenwich, South Florida, Aspen and Beverly Hills. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 58 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing, Manhattan’s largest residential property manager, Douglas Elliman Property Management, DE Commercial and DE Title. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit www.elliman.com.
