Muhga Eltigani’s parents practically had a mid-life crisis when she told them she was going to work on her startup, NaturAll Club, full-time after finishing college.

They figured she would spend some time on it, then come back to her senses and enroll in law school since she had followed a pre-law track at the University of Pennsylvania. That’s the natural career path they expected her to take. As the first born daughter of Sudanese immigrants, the pressure for her to succeed was on.

But as Eltigani’s product drew in customers, her parents started to accept their daughter’s decision..

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