Prayas Analytics, the data analytics company founded by two Penn grads in 2014, announced it has permanently shut down due to lack of customer growth.

The company, which moved from Philly to San Francisco to be part of Y Combinator’s summer 2015 class, analyzed footage from security cameras at brick-and-mortar stores and used the data to improve efficiency and reduce customers’ wait time.

After the summer class wrapped up, the company picked up and moved to NYC in the fall of 2015 following a $1 million seed round. The move to New York was aimed at getting closer to possible customers in retail.

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