Colby Cohen thinks too many athletic apparel brands don’t deliver on their promises, especially when it comes to keeping you dry and sweat-free.

As a former professional hockey player who played for the Boston Bruins when they won the 2011 Stanley Cup, the Villanova native knows how gross sweaty clothes can feel during a training session. Now, as managing partner forEndeavor Athletic, he oversees the day-to-day operations for the startup that launched a line of performance sports apparel he believes can prove itself among the likes of Nike and Under Armour.

“We wanted a product that actually did what it said it did,” said Cohen, who lives in Northern Liberties.

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