On the list of buzzwords for 2016, bots and artificial intelligence (AI) are surely near the top. But recent hype is not the reason why Center City-based web services company Stuzo is putting its money on bots.

“Bots are better from an end-user experience perspective, and more seamless from a brand experience perspective,” said CEO and cofounder Gunter Pfau on the potential bots have as customer service solutions and more.

But to reach a broader number of users as service providers, bots must jump over a first hurdle: they must be easier to find.

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