If Barley Sober founder Rohan Brown wasn’t in class or on the basketball court at La Salle University, he was enjoying Philadelphia’s nightlife and dining scene.

A former scholarship athlete for La Salle’s men’s basketball team, Brown quickly became a person to ask when friends and classmates looked for recommendations on what to eat and where to go. To better answer people’s questions about Philly nightlife, he started a blog, and saw it gain traffic. But as he spoke to more restaurant and venue operators, something else piqued his curiosity.

“I noticed that operators didn’t know who their most valuable customers [were],” he told Technical.ly. “[Patrons] never know where to go next” — or how crowded their favorite bars would be, and therefore how easy it would be to place an order once they arrived.

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