CMOs in the U.S. are facing some unique, pandemic-prompted challenges over the coming year.

Per Dentsu’s annual survey, 43% report being concerned about what consumer behavior is temporary versus permanent, 41% are worried about declining consumer spending, and 35% about aligning their work with new and changing customer sentiments.

We might need a crystal ball to see what the world could look like six to 12 months out, but even at times of uncertainty, there are key developments and trends to keep an eye out for. As we watch consumer behavior and opinion change, and as our world becomes more digital and connected — despite the catastrophic aftereffects of the pandemic — here’s where marketers should focus their attention this year.

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