TrekIt Health, the health IT startup that makes a clinical workflow platform used by physicians, is rebranding to CareAlign.

The company founded by CEO Dr. Subha Airan-Javia was originally developed at the University of Pennsylvania Health System. Earlier this year, it raised a $1 million seed round led by Tech Council Ventures with participation from Boston Millennia Partners Founders Fund and Front Row Fund, which joined existing investors including IP Group, DreamIT Health and Ben Franklin Technology Partners.

The rebrand represents the future of the company — which landed as a runner-up on 2020’s RealLIST Startups — as it focuses on digitizing clinical workflows with automation and streamlined communication, a company spokesperson said.

READ FULL ARTICLE HERE