More than your average all-virtual 2020 event, Comcast NBCUniversal’s third annual LIFT Labs Accelerator Demo Day was a sign of the times.

Instead of a packed auditorium at the Comcast Technology Center, founders from the 11 participating startups presented virtually to a few hundred investors, Comcast employees, entrepreneurs and executives.

Danielle Cohn, head of LIFT Labs, told attendees that back in January, when her team decided to seek out companies specializing in the future of work, connectivity and digital experiences, they didn’t yet know how apt those topics would be. When the pandemic hit, it became clear these focuses were the future, she said — especially the rather timely “future of work.”

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