Philadelphia was founded with a strong entrepreneurial spirit that is still alive today. If you are currently developing your own Philly-based technology startup, don’t overlook the importance of trademark registration.

There are four main steps in the process to register a trademark, outlined below. But first: What are the benefits of a registered trademark?

A trademark is anything that shows a particular product or service is related to a specific brand. Technology companies should register trademarks for their business names, but other aspects of the business like logos, slogans and even signature colors should also be considered for trademark registration. Once you’ve registered your mark with the U.S. Patent and Trademark Office, or USPTO, you will have the presumption of validity nationwide. This means anyone, anywhere in the United States will not be able to use a confusingly similar mark. You will be able to take legal action against any potential infringement as well.

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