SugarCRM Inc., a Cupertino, Calif.-based time-aware CX company, acquired W-Systems, a New Jersey-based CRM and marketing automation solutions and services provider.

W-Systems, a division of Gannett’s UpCurve, Inc., is one of the company’s largest global implementation partners.

With this acquisition, Sugar is expanding its ability to meet implementation service demand for its time-aware, AI-powered sales, marketing and service software that help companies deliver a high-definition customer experience. The increase of remote and distributed workforces and reliance on digital channels in the current economy further accelerates the need for easy-to-deploy, cloud-based CRM and marketing automation solutions for customer-facing teams.

In addition, W-Systems has developed a number of key add-ons that are in demand by Sugar customers including document management, calendar enhancements, along with integrations for common mapping, file storage, and messaging services. These add-ons increase the utility and usability of Sugar Sell and Sugar Market.

W-Systems sales, customer success and development teams including Christian Wettre, President of W-Systems, Dennis Smith, VP of Sales at W-Systems and Joe Dawe, Chief Operating Officer at W-Systems will join Sugar’s North American operation to provide customers with professional services, deployment, implementation, and integration solutions.

Led by Craig Charlton, CEO, SugarCRM provides a time-aware sales, marketing and service software platform that helps companies deliver a high-definition (HD-CX) customer experience.

More than 4,500 companies in over 120 countries use SugarCRM. The company is backed by Accel-KKR.