The Comcast Corporation today launched RISE, a three-year initiative to help U.S. small businesses affected by the coronavirus pandemic to get back on their feet with grants, marketing and tech updates.

Comcast RISE — representation, investment, strength and empowerment — will roll out resources to business owners in waves, and starting Tuesday, U.S.-based Black-owned small businesses are able to apply for support to help sustain their businesses. RISE is part of a $100 million diversity, equity and inclusion initiative that Comcast launched this summer.

The program offers marketing consultations, media placements, commercial creative production services and tech services from Comcast Business and Effectv, the advertising sales division of Comcast Cable. And late next month, Comcast will be awarding grants up to $10,000 for U.S. based small and diverse businesses that have been operating for between three and five years.

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