Food & beverage marketing agency quench is launching a new campaign for House-Autry Mills, the North Carolina-based maker of breaders and mixes for commercial and home use. The campaign aims to help make home cooks “famous” for their cooking.
The new consumer-focused “Be the Famous” campaign, launching September 30 in select southern U.S. metros, emphasizes the company’s authentically Southern style and flavors and encourages home cooks to use House-Autry products to create their own memorable, high-quality fried chicken dishes. Because quench was hired to executive a fully Integrated campaign, it is using traditional, digital and social channels to reach the home cook and influence brand preference for House-Autry products, including local TV, OTT, OOH (transit), programmatic, YouTube, Facebook and Pinterest.
“For us, the opportunity to apply our extensive expertise in food marketing and enthusiasm for this iconic Southern brand is as irresistible as its renowned products and recipes,” said quench General Manager Jared Scott. “We’re focusing on deepening the brand’s engagement with consumers across the U.S. and inspiring them to successfully and confidently prepare their own Southern-style cooking using House-Autry’s unique products.”
“House-Autry is excited to partner with quench on its new ‘Be the Famous’ campaign,” added Frank Pogue, vice president, marketing and business development for House-Autry. “Their work captures the satisfaction that our consumers receive from making delicious Southern-style meals with our products.”
With a history dating back to 1812, House-Autry is known for producing delicious breaders and mixes, using time-honored milling techniques, while also bringing new innovation to the category, such as new chicken and pork Air Fry coating mixes, formulated specifically for today’s air fryers. House-Autry has nearly three dozen unique products for consumers to use at home, available in more than 30,000 food retailers nationwide. Its products are also served through foodservice distributors, restaurants and restaurant chains throughout the U.S. For more information, visit house-autry.com.
About quench
Founded in 2014 under Pavone Marketing Group, quench is a full-service marketing agency dedicated exclusively to the food & beverage category. With offices in Harrisburg, Philadelphia and Chicago, quench offers traditional and digital advertising, brand and shopper marketing, strategic consulting, social engagement, public relations, mobile marketing, consumer research, interactive services and measurement with a proprietary approach to food & beverage innovation, research and development. Clients include StarKist, Sun-Maid Growers of California, Labatt Blue, Seagram’s, The Hershey Company and Del Monte Fresh Produce. For more information, visit quenchagency.com.
