Philadelphia public relations agency Flackable publishes free infographic simplifying search engine optimization for small business owners and marketers.

Flackable, a national, full-service public relations agency serving financial and professional services firms, has published a new infographic, “Understanding Search Engine Optimization.” The infographic, designed for small business owners and marketers,provides a basic breakdown of the three foundational components of search engine optimization (SEO).

The infographic compares a complete SEO strategy to the makeup of a car. This simple analogy demonstrates how each of the three main components must be in place and work in harmony to move small businesses past competition and toward desired search rankings.

“When I discuss SEO with small business owners, I often begin by dispelling myths and misinformation peddled to them by the myriad of ‘search experts’ soliciting them,” said Brian Hart,founder and president of Flackable. “I developed the car analogy a while ago to offer my clients a fresh, jargon-free SEO explanation and mentality. Based on their feedback and how helpful it’s been for them, I finally decided to share it publicly with this infographic.”

The “Understanding Search Engine Optimization” infographic is available for free download here.

Flackable is a national, full-service public relations agency serving financial and professional services firms. Headquartered in Philadelphia, the agency has set the standard for modern communications through its integrated approach to public relations, content development, social media, digital strategy and website management. To learn more about Flackable, please visit www.flackable.com. Follow Flackable on Twitter at @flackable.