Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer, today announced the addition of Amit Poddar, a highly seasoned e-commerce leader to head its digital engineering team. This appointment comes at a time when the company continues a massive digital transformation, integrating technology into every part of its business and putting the customer at the center of everything it does.

Amit joins the company as Senior Vice President, Chief Software Architect. In this role, he is responsible for developing strategy and leading and directing all core engineering for the company's global Toys"R"Us® and Babies"R"Us® e-commerce channels. In addition, he is charged with further developing the digital engineering organization to implement new products and technology and deliver best-in-class digital experiences. Amit will report directly to Lance Wills, Executive Vice President, Global Chief Technology Officer.

"We are continuing our mission to build world-class customer experiences across all our channels to best support our customer," said Lance. "To achieve this goal, it's important to have the best and brightest talent in the industry; those who innovate and look for new ways to place our customer at the core of all decision making. Amit's successes have shown he is one of these people."

Amit is an accomplished technology leader with more than 20 years of experience in e-commerce and engineering. He comes to Toys"R"Us from Priceline.com, where he most recently served as Senior Vice President, Product Technology, leading the development of the company's e-commerce platform for all travel verticals, including air, hotel, rental car and vacation packages. Amit led the transformation of Priceline's platform into a service-oriented architecture, enabling seamless integration across multiple storefronts. During his tenure at Priceline, he also held the position of Chief Software Architect and oversaw system design and new technology adoption across all departments. He has also held various technology roles at Wipro and Tata Systems.

Amit received a bachelor's degree in electronics and communication engineering from the National Institute of Technology in Nagpur, India.

FOR MEDIA USE: Download a high-resolution headshot of Amit Poddar.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys"R"Us and Babies"R"Us stores in the United States, Puerto Rico and Guam, and in more than 765 international stores and over 245 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys"R"Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys"R"Us and Babies"R"Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.