JERSEY CITY, N.J. & OXFORD, England--(BUSINESS WIRE)--Relayware, a leading Partner Relationship Management (PRM) software provider that accelerates channel revenue growth for worldwide businesses, today announced that Jennifer Fleissner has been appointed as chief financial officer, based in its New Jersey office. A veteran financial executive, Fleissner joins Relayware as the company expands into new vertical markets and cultivates its international customer base.
Having served as the CFO at four companies prior, Fleissner comes to Relayware with extensive experience leading financial operations at private equity and venture-backed technology firms, including Archive Systems and Soleil Securities. While at Archive Systems, Fleissner led the company’s financial strategy and operations, including successfully executing several acquisitions and financing rounds, ultimately leading to the successful sale of the business.
“We’re thrilled to appoint Jennifer to the Relayware executive team as a proven financial leader with significant experience in private equity and venture-backed companies,” said Gordon Rapkin, CEO of Relayware. “Across the U.S. and internationally, high-growth startups and large enterprises are awakening to the fact that a partner channel is a force-multiplier for sales. Relayware is at the cusp of this awakening, empowering businesses to activate their channel partners effectively with active, daily channel management tools. With Jennifer leading our financial operations, we’re even better positioned to expand into growing markets and serve our customers.”
Fleissner is tasked with driving the financial operations, strategy and performance across Relayware’s global operations, bringing more than 20 years of leadership experience at U.S. companies to Relayware’s executive team. Following Amadeus Capital Partners’ strategic investment in Relayware last May, Fleissner joins the executive team that is driving U.S. and international business development.
“Because Relayware drives revenue acceleration for our customers, we’re right at the heart of every business that has a sales channel,” said Fleissner. “This makes it an incredible time to be joining Relayware, especially given its momentous growth and success expanding into new verticals and geographies. As more businesses focus on the channel as a critical pathway to increase sales and generate qualified leads, I’m pleased to be charged with the tremendous opportunity of leading Relayware’s financial strategy into 2017 and beyond.”
About Relayware
Relayware is a global provider of Partner Relationship Management (PRM) software and services that produce valuable insights and bring organizations closer to their partners, providing visibility into partner effectiveness, improving training and empowering partners to reach their potential. Its software distills years of channel expertise into an automated system that gives partners everything they need to succeed, with sales, marketing and training packs and partner portals that streamline revenue-generating processes and boost the productivity of indirect channels.
For more information, visit www.Relayware.com or connect with it on its blog, Twitter and LinkedIn.
