JERSEY CITY, N.J., June 22, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, today announced that Mike Gamaroff has joined the company as Senior Vice President - Channel Strategy. Mr. Gamaroff will lead SITO Mobile’s efforts to expand its cross channel activities. In this role he will work closely with SITO’s growing Out-of-Home (OOH) channel partner network to more effectively target consumers with comprehensive mobile targeting and measurement solutions.
The foundation of this opportunity is linking SITO Mobile’s industry leading mobile location-based audience targeting and Real-time Verified Walk-In measurement and attribution solutions with OOH partners’ existing large-scale digital media infrastructure. Location-based mobile media is a natural extension of Out-of-Home advertising’s reach. With the addition of Gamaroff, SITO is now better positioned to capitalize on this significant opportunity.
Mr. Gamaroff joins SITO Mobile after his most recent position as Head of Innovation at Kinetic Worldwide (the Out-of-Home buying agency for WPP’s Group M). After his own independent mobile technology agency was purchased by advertising giant WPP, Mike helped establish the new division of the company, Kinetic Active, which focuses on the smart convergence of physical and digital media. As Head of Innovation at Kinetic, Mr. Gamaroff combined his tech background with his agency role, helping global brands reach their target audiences in ways that better address evolving cross-channel consumer behavior. Prior to Kinetic Worldwide, Mr. Gamaroff worked for leading digital marketing agencies in a wide mix of disciplines such as programmatic buying implementation, data science, measurement, mobile to online bridging and product development.
“Over the past several years on the agency side, I have had the privilege of intensively assessing and testing dozens of mobile technology providers, platforms and partners on behalf of clients,” said Mike Gamaroff, SITO Mobile’s new SVP - Channel Strategy. “Based on this ongoing evaluation, when it comes to reaching the right audience in the right way, place and time, SITO Mobile’s technology platform and products are by far the most effective and impressive I have seen in the market to date. SITO Mobile’s solutions – precise location-based mobile audience targeting combined with its proprietary Real-time Verified Walk-in attribution and measurement product – uniquely position the company to offer powerful tools to extend Out-of-Home client reach. I look forward to bringing these solutions to our global advertising clients. I am proud to be joining the company in the early stages of its growth as we prepare to disrupt the media industry for a long time to come.”
“Mike’s decision to join us is a big win for us,” said Jerry Hug, SITO Mobile’s President and CEO. “Our ability to attract top-tier talent is a testament to our leading-edge product innovation and offerings in the location-based media space. With Mike joining the SITO team, we’re adding a high-caliber media executive who truly understands the intersection between the digital and the physical world and how mobile technology and data connect the two. Mike brings a network of highly-placed industry contacts at the crossroads of traditional advertising and the digital media space. We look forward to bringing Mike’s talents, experience and thought leadership to SITO’s expanding channel partner ecosystem as we continue our rapid growth.”
“Mike Gamaroff is a valuable addition to the SITO Mobile team,” said Adam Meshekow, SITO Mobile’s EVP of Strategy and Sales. “Location-based mobile media is a natural extension of Out-of-Home advertising’s reach and we are well-positioned to capitalize on the significant opportunity in this quickly evolving and converging space. Adding Mike to our team will help us accelerate the growth of SITO Mobile’s presence in the Out-of-Home market and we look forward to Mike’s contributions as we expand our cross-channel product set and the reach and breadth of our channel partnerships.”
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information, visit www.sitomobile.com.
